Choose Porterville

Porterville, lying along the foothills of the Sierras at an elevation of 455 feet, is located on State Highway 65, 165 miles north of Los Angeles, 171 miles east of the Pacific Coast. The City has a strategic central location to major markets and a ready access to major transportation routes.


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Community Profile

Nestled against the foothills of California’s Sierra Nevada Mountains, Porterville is a bustling city of over 55,000 and serves as a trade center to over 100,000 people. The economy is a thriving mixture of agri-business, light industry, and commercial enterprise. Local businesses produce a number of products such as electronic medical instruments, printed forms and specialty documents, and food products. Central Location Located midway between San Francisco and Los Angeles, Porterville is situated on the eastern edge of California’s San Joaquin Valley. Just 17 miles off Highway 99, a primary north-south route, the city is approximately an hour from Fresno and Bakersfield. Lifestyle Enjoy the slower pace, casual lifestyle, and friendliness of a small town without sacrificing quality. Porterville has several parks in the community, each with its own unique setting. The Zalud House and Porterville Museum provide a nostalgic glimpse into the past. Porterville schools are noted for their participation in “Odyssey of the Mind” competitions and award-winning high school music programs. Harmony Magnet School is launching their new Engineering Academy. Porterville College serves as a true community partner offering a broad spectrum of career opportunities for local residents. The community hosts a variety of special events, such as the popular Iris Festival, Downtown Car Show, Hot August Bikes, Veteran’s Day Parade—Celebration, and much more. Just a quick look at the community calendar provides locals and visitors with information about events in the community.


Enjoy the slower pace, casual lifestyle, and friendliness of a small town without sacrificing quality. Porterville has several parks in the community, each with its own unique setting. The Zalud House and Porterville Museum provide a nostalgic glimpse into the past. Porterville schools are noted for their participation in “Odyssey of the Mind” competitions and award-winning high school music programs. Harmony Magnet School is launching their new Engineering Academy. Porterville College serves as a true community partner offering a broad spectrum of career opportunities for local residents. The community hosts a variety of special events, such as the popular Iris Festival, Downtown Car Show, Hot August Bikes, Veteran’s Day Parade & Celebration, and much more. Just a quick look at the community calendar provides locals and visitors with information about events in the community.


Quality of Life
Culture / Sports / Park / Recreation
Theatre and Fine Arts Description
 Barn Theater Live performances
 Porterville Art Center Art gallery and mixed media
Parks Description
Centennial Plaza Neighborhood Park
Lions Mini Park Neighborhood Park
North Park Neighborhood Park
Olivewood Mini Park Neighborhood Park
Burton Ballfield Playing Fields
Hayes Field Playing Fields
Pioneer School Ballfield Playing Fields
Fairgrounds - Municipal Ball Park Community Park
Murry Park Community Park and swimming complex
Veterns Park Community Park 
Zalud Park Community Park and tennis courts
 Specialized Recreation
Porterville Sports Complex Playing Fields
Off-Highway Vehicle Park (OHV Park) Casual riding for motorcycles and quads
Municipal Golf Course 9-Hole Golf Course
Trails/Parkways
Rails-to-Trails Walking Trail
Tule River Parkway Walking and Bike Trail
Other Community Facilities
Heritage Center Youth center, civic meetings, recreational activities, social gatherings, and cultural events
Porterville Historic Museum Museum
Zalud House Museum
Recreational Facilities and Opportunities
Lake Success Water skiing, fishing, hiking, and camping
Libraries
Porterville Public Library Library
Margaret J. Slattery Children's Library Library
Cinema
Galaxy 9 Theatres Movie complex
Source: City of Porterville

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Population Porterville California
Population, 2013 estimate 55,174 38,332,521
Population, 2012 estimate 54,943 37,999,878
Population, 2010 (April 1) estimates base 54,165 37,253,959
Population, percent change, April 1, 2010 to July 1, 2013 1.9% 2.9%
Population, percent change, April 1, 2010 to July 1, 2012 1.4% 2.0%
Population, 2010 54,165 37,253,956
Persons under 5 years, percent, 2010 9.9% 6.8%
Persons under 18 years, percent, 2010 33.5% 25.0%
Persons 65 years and over, percent, 2010 9.4% 11.4%
Female persons, percent, 2010 50.5% 50.3%

Source U.S. Census Bureau: State and County QuickFacts. Data derived from Population Estimates, American Community Survey, Census of Population and Housing, County Business Patterns, Economic Census, Survey of Business Owners, Building Permits, Census of Governments Last Revised: Tuesday, 08-Jul-2014 06:42:58 EDT

Age Total % Distribution
Under 20 years 20,275 37.10%
20-24 years 4,002 7.30%
25-34 years 7,811 14.30%
35-54 years 12,240 22.40%
55-74 years 7,809 14.20%
75 years and older 1,277 4.60%

Source: U.S. Census Bureau, 2010-2012 American Community Survey

Years of School Completed Total % Distribution
Less than High School 9,764 32.54%
High School 6,844 22.81%
Some College 7,910 26.36%
Associate's Degree 2,262 7.54%
Bachelor's Degree 2,250 7.50%
Graduate or Doctorate Degree 978 3.26%

Source: U.S. Census Bureau, 2010-2012 American Community Survey

Households (est.) Median Income Per Capita Income
15,749 $42,796 $16,833

Source: U.S. Census Bureau, 2010-2012 American Community Survey

By Households in 2012 Inflation-Adjusted Dollars    
Annual Income Total (2012) % Distribution
Less than $35,000 6,660 42.30%
$35,000 to $49,999 2,516 16.00%
$50,000 to $74,999 2,974 18.90%
$75,000 to $99,999 1,488 9.40%
$100,000 to $149,999 1,563 9.90%
$150,000 to $199,999 350 2.20%
$200,000 or more 198 1.30%
Total Households 15,749  

Source: U.S. Census Bureau, 2010-2012 American Community Survey

Natural Gas Providers
Name Residential, Commercial and Industrial
Southern California Gas Company 1-800-427-2200
Source:http://www.socalgas.com/
Electric Power Providers
Name Type Phone Number
Southern California Edison General Residential Customer Service 1-800-655-4555
Agriculture Customers 1-800-896-1245
Business Customers 1-800-990-7788
Source:http://www.sce.com/
Telecom Providers
Name Type Phone Number
AT&T Small Business Customer Service 1-888-944-0447
Residential Customer Service 1-800-288-2020
Source:http://www.att.com/
Wastewater Treatment
Name Phone Number
City of Porterville (559) 782-7501
Source: City of Porterville
Water Providers
Name Phone Number
City of Porterville (559) 782-7514
Source: City of Porterville
Internet Providers
Name Phone Number
AT&T 1-888-884-2375
Charter Cable 1-800-314-7195
Clearwire 1-888-253-2794
OACYS Technology (559) 781-4123
Sprint 1-800-927-2199 (Sprint Phones)
1-877-639-8351 (Nextel Phones)
1-877-877-8748 (Wireline Services)
Verizon 1-888-649-9500
10 - Minute Trade Area
Population Profile Site 1 - Jaye Street & HWY 190 Site 2 - Main Street & Olive Avenue Site 3 - Henderson Avenue & HWY 65
2017 Projection 65,915 63,236 69,470
2012A Estimate 63,541 60,868 66,664
2010 Census 62,672 60,015 65,476
1990 Census 44,989 42,387 43,625
Source: Buxton
10 - Minute Trade Area
Household Profile Site 1 - Jaye Street & HWY 190 Site 2 - Main Street & Olive Avenue Site 3 - Henderson Avenue & HWY 65
2017 Projection 18,583 17,638 19,740
2012A Estimate 17,981 17,059 19,031
2010 Census 17,824 16,905 18,786
1990 Census 14,365 13,374 14,120
Source: Buxton
10 - Minute Trade Area
Household by Income Site 1 - Jaye Street & HWY 190 Site 2 - Main Street & Olive Avenue Site 3 - Henderson Avenue & HWY 65
Under $15,000 3,259 3,204 3,361
$15,000 to $24,999 3,108 2,999 3,361
$25,000 to $34,999 2,520 2,412 2,602
$35,000 to $49,999 2,994 2,786 3,089
$50,000 to $74,999 2,796 2,642 3,192
$75,000 to $99,999 1,580 1,491 1,855
$100,000 to $149,999 1,293 1,124 1,855
$150,000+ 431 402 478
Total Households by Income 17,981 17,060 19,030
Average Households Income $48,530 $47,678 $49,877
Per Capita Income $14,080 $13,718 $14,423
Median Household Income $35,383 $34,636 $36,701
Source: Buxton
Secondary Trade Area
Population Profile Custom Trade Area
2017 Projection 118,671
2012A Estimate 114,355
2010 Census 97,349
1990 Census 82,168
Source: Buxton
Secondary Trade Area Household by Income (Current)
Under $15,000 5,814
$15,000 to $24,999 5,462
$25,000 to $34,999 4,518
$35,000 to $49,999 5,104
$50,000 to $74,999 5,274
$75,000 to $99,999 2,840
$100,000 to $149,999 2,154
$150,000+ 1,107
Total Households by Income 32,273
Average Households Income $51,133
Per Capita Income $14,670
Median Household Income $35,751
Source: Buxton

Developmental Resources

Developmental Resources


Can entrepreneurs succeed in Porterville? Yes! Just look at Young's Commercial Transfer, Inc., the 2013 inductee in the Tulare County Entrepreneur Hall of Fame. Young's Commercial Transfer has been a family run business since 1935. The trucking company is located in Porterville with satellite locations throughout California and Arizona.
Here are some local, state, and national resources for entrepreneurs.

Getting Started:

BUSINESS LICENSE

If you are going to conduct any type of business within the city limits of Porterville, you must have a business license.
If you live inside the city limits of Porterville and are going to conduct your business out of your home, you are required to have a Home Occupation Permit.
Applications for a Porterville Business License are available through the City of Porterville Finance Department, located at 291 N. Main Street, Porterville, CA 93257, (559) 782-7457.
Following are steps to apply for a City of Porterville Business License:

  • Complete the full application.
  • Note an opening date (or estimated date).
  • List all that apply: social security number, Federal Tax ID number, Resale Permit number.
  • Last six months gross receipts – estimate the gross receipts for the business from the opening date to the expiration date. This amount will determine your license fee.
  • Sign the application.
  • Enclose a check for that appropriate fee. (If you are unsure about the fee, contact the Finance Department at (559) 784-7457.
  • Read and sign the information sheet. Return the white copy to the Finance Department. A copy of the completed form will be returned to you with your license.

ZONING

You will need to verify that your proposed site is zoned for your intended use and the appropriate entitlement application submitted by calling or visiting the City Planning Division.  Please do this before you sign a lease or purchase land or a building! You must do this before you purchase your Business License.  If the proposed site is on or near a State right of way, you may need an encroachment permit.

For more information on Zoning, contact the City of Porterville Planning Division at (559) 782-7460.


BUILDING PERMITS

Building permits are required in most cases when you plan to make physical changes to the interior or exterior of the building you plan to occupy. For more information contact the City of Porterville Building Division at (559) 782-7460.

SIGN PERMITS

If you are erecting or painting a sign or awning, you'll need a full site review and approval before a permit is issued.  For more information, contact the City of Porterville Planning Division at (559) 782-7460.

PERMIT INFORMATION


To assist you in finding the appropriate permitting information for your business, the CalGOLD database provides links and contact information that direct you to agencies that administer and issue business permits, licenses and registration requirements from all levels of government.
The CalGOLD listings include descriptions of the requirements, the names, addresses, and telephone numbers of the agencies that administer those requirements and issue the permits and licenses, and in most cases a direct link to the agencies' Internet web pages.
www.calgold.ca.gov

Assistance for Entrepreneurs

Porterville College
www.portervillecollege.edu | (559) 791-2200
Porterville College offers an Introduction to Entrepreneurship course as part of its business program.

Lyles Center For Innovation and Entrepreneurship, CSU, Fresno
www.lylescenter.com | (559) 294-2045
The Lyle Center for Innovation & Entrepreneurship is one of the top entrepreneurial centers in the country. It is known for its wide variety of programs and services that help entrepreneurial businesses succeed.

Market Research

Buxton is a customer analytics company that uses data on household buying habits to help businesses better understand who their customers are and how to market their business more efficiently and effectively to their customers.
Request form

Additional Assistance

Porterville Chamber of Commerce
www.chamber.porterville.com | (559) 784-7502
Tools for business success.

Small Business Development Center (SBDC)
http://californiasbdc.org/ | (559) 625-3051
Consultation and workshops for existing businesses and start-ups.

SCORE
www.score.org  (559) 688-6666
Appointments can be made through the Business Finance Center.
Business mentoring and workshops presented by retired business executives.

Hiring and Training

Classroom and on-the-job training can reduce the cost of hiring and training your employees. In some cases, training may be customized to the employer's needs. Additionally, the local schools offer training for budding entrepreneurs.

On-The-Job Training

Tulare County Workforce Investment Department - Employment Connection
www.employmentconnect.org | (559) 713-5200

Community Services & Employment Training (CSET)
www.cset.org | (559) 732.4194

Employment Development Department (EDD)
www.edd.cahwnet.gov | (559) 788-6452

Porterville College
www.pc.cc.ca.us | (559) 791-2200

Proteus
www.proteusinc.org | (559) 733-5423

Small Business Development Center
www.ccsbdc.org | (559) 625-3051

Schools

Porterville HS Business Academy
(559) 782-7007
Mentoring program for high school students interested in business careers.

Harmony Magnet Academy
http://www.portervilleschools.org/Default.aspx?alias=www.portervilleschools.org/harmony | (559) 568-0347
College preparatory high school focusing on engineering and the performing arts.

Financing

Business Financing

City of Porterville
Contact Jason Ridenour: 559.782.7460 | email: business@chooseporterville.com
The City of Porterville can assist entrepreneurs with their Business Assistance Program. The program is funded through the U.S. Department of Housing and Urban Development (HUD) Community Development Block Grant Program (CDBG). Funding is dependant upon job creation.

Revolving Loan Fund Program Application

Revolving Loan Fund Program Guidelines

Business Finance Center
www.cdctulare.com | 559.688.6666

Financing for Entrepreneurs

Early-stage fast-growth entrepreneurs often go through several rounds of private seed funding, angel and venture capital investment as their product becomes viable. These investors are willing to make a "riskier" investment in the hopes of larger profits; however, they will expect a solid business plan and successful achievement of certain milestones before investing in a new company.

Angel Capital Association
www.angelcapitalassociation.org
Alliance of angel investor groups in North America.

National Venture Capital Association
www.nvca.org
Trade association of venture capital firms.

Small Business Incubators

Business incubators are designed to help create and grow new business.

Central Valley Business Incubator, Inc.
www.cvbi.org | (559) 292-9033
CVBI provides new and small businesses with rental space with flexible leases and slightly reduced rent, shared office equipment and basic office services, and the business and technical expertise necessary to help entrepreneurs grow their business. CVBI is geared to create new jobs and new firms.

Business Information and Support

These links to outside services may be useful to your business. Their inclusion here should not be construed as an endorsement by the City of Porterville

Small Business Development Centers (SBDCs)
http://www.sba.gov/
Provide a vast array of technical assistance to small businesses and aspiring entrepreneurs.

MBA Online
www.mbaonline.com/
Resource primarily aimed at MBA program students

Buzgate.org
buzgate.org/ca
Resource network for small businesses

California Small Business Association
www.csba.com
Export helpline, insurance and retirement plans, business advocacy

Connectory
www.connectory.com
Business-to-business networking

MANEX – The Corporation for Manufacturing Excellence
www.manex.org
Strategic planning, marketing strategies, distribution and channel strategies, in/outsourcing

Ryze.com
ryze.com
Business networking site

LinkedIn.com
www.linkedin.com
Business networking and job recruitment website

Franchise Opportunities

Based on an analysis of lifestyle characteristics of households conducted by Buxton, Porterville's consumer base matches the core customers of the following franchises.

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Property Profiles

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Location


City of Porterville
291 N Main Street
Porterville, CA 93257

P: (559) 782-7460
Email Us
jridenour@ci.porterville.ca.us

Contact Us